easondesignsme
Project Brief
We designed a complete brand strategy for the RiZhuo brand, which includes a brand plan for the next five to ten years, a product plan, a space plan, and an accompanying interaction model.
RiZhuo
Branding Strategy
Branding｜Everything
Duration
Software
14 Weeks 2024
Solidworks｜Adobe
Keyshots ｜Figma
CLO3d｜Procreate
Teamwork
Jiayu Chen
Zhenghao Huang
Muji
problems statements &
key business drivers
Framing Question
How might we help RiZhuo to be one of the most influential Chinese fashion brands by promoting cultural authentic products that adapts to the changing consumer trends?
six brand attributes
Brand Attributes
Environmental responsibility
To promote slow fashion consumption through our product, service offering and brand.
cultural authenticity
To preserve and celebrate genuine Wuxia cultural elements through storytelling of design and brand.
Immersive Experience
To deliver engaging and enjoyable experiences through our in store and online services.
Operational Transparency
To build trust and customer loyalty by being transparent about our system map.
engaging Community
To foster a sense of belonging and shared passion for sustainable fashion within the Wuxia spirit.
Bespoke Lifestyle
To offer a personalized shopping experience utilizing user data and technology.
RiZhuo Final Presentation / TDS brand stratgy lab / spring 24
Value Proposition
We offer cultural authenticity and immersive experience through our environmentally responsible offerings and services to our engaging community of consumer who desire bespoke lifestyle and operational transparency.
final design
Teamworks
Works from Eason
Works from Zhenghao Huang
Works from Jiayu Chen
Works from Muji
research & discovery overview
